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About Us

Our Story

You’re busier than ever and we think your beauty essentials should work as hard as you do.

Divya Gugnani, serial entrepreneur and mom of two and Lindsay Ellingson, jet-setting supermodel and mom, spent their days multitasking but their beauty products weren't doing the same. They decided to create Wander Beauty, effortless beauty essentials, you reach for every day, wherever you wander. Each multitasker is co-created with our community and enriched with clean, globally sourced ingredients that work with your skin, not against it.

Effortless Essentials

Fewer products that let you do more means less time at the vanity and more space in your beauty bag. We save you time by making multitaskers for a streamlined beauty routine. We make beauty simple so you can spend more time doing what you love.

Gorgeous On the Go

Your beauty routine should go where you go, mess-free and stress-free. Whether you're going from your desk to dinner, doing your skincare routine at the gym, or balancing your work at work from home life, our multitaskers are made to wander with you so you can stay gorgeous on the go™

Shop Wander Beauty Makeup Collection


With 30+ beauty awards in five years, including Allure Best of Beauty Awards, Wander Beauty has become a favorite of editors, influencers and customers alike. Celebrity devotees include Heidi Klum, Emma Roberts, Sarah Jessica Parker, Molly Sims, Hailey Bieber, Kerry Washington, Billy Porter and more.

Where to Find Us

Wander Beauty is currently distributed via, Sephora (globally), Net-A-Porter (globally),, Nordstrom, Birchbox (US, UK), Niche Beauty (Germany), Dermstore, Cult Beauty and The Hut Group.