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Pack Up & Glow Q&A with Divya Gugnani

By Max Brockbank | Apr 15, 2022
Model in pink top holding a pack up & glow product in her hand
Pack Up & Glow Q&A with Divya Gugnani,  CEO & Co-Founder

Listen to the full Q&A here:
pack up and glow flatlay with texture
Question 1: Tell Us Your Personal Experience with Sunscreen over the years?
Growing up Indian and having golden medium skin, I was always under the impression having more melanin in my skin eliminated the use for sunscreen.  “You don't really need sunscreen” is what I was told. The truth is that melanin acts to diffuse UVB rays and may protect against sunburns to some extent, however people with darker skin should still use a full spectrum sunscreen. UVA damage is not blocked by melanin in the same way and can lead to premature skin aging and wrinkles, which we all know we don’t want! Further, melanin will also not protect the skin from extreme sun exposure, such as long beach days. Also, there is still the risk of skin cancer. 

I was never educated on the need to wear sunscreen daily until I graduated college. After that, I became religious about it and reapplied every 2-4 hours while exposed to the sun. However, I could never find *the right* sunscreen for me. Formulas I bought over the years either had harmful chemicals, dried my skin out or left my face with a white cast. Also, in my teen years I realized that certain ingredients I was using for my skin caused photosensitivity or photo toxicity, making my skin more susceptible to UV damage. Using those products in my teenage skincare routine combined with sun exposure caused hyperpigmentation and burns. Later, I became wiser and realized that products containing retinol, retinoids, citrus oils, and alpha hydroxy acid should ideally be used at night and definitely not close to sun exposure.
Question 2: What’s different about Pack Up & Glow? How does it go the extra mile?
After years of searching for *the right* sunscreen, we formulated Pack Up and Glow.  Once we finished the formulation (READ many years later), I was finally able to wear sunscreen with confidence! I didn’t have to worry about a ghost face or greasy residue.  It's actually a joy to put on your face because it gives you a luminous radiance that is incredibly flattering. 

I’ve always preferred mineral sunscreens to chemical ones and this an SPF 40 100% mineral sunscreen without the typical white cast you get from a mineral sunscreen or the drying tight feel on your skin.

Pack Up and Glow is a real multitasker. It protects against UVA/UVB, environmental aggressors, blue light. It prevents photoaging and moisture loss. It perfects your complexion with a luminous glow. Lastly, it primes your skin in case you want to layer on makeup. I tend to wear it under makeup on weekdays and solo on weekends. In our true Wander philosophy Pack Up and Glow is an effortless essential that I reach for everyday wherever I wander.
Question 3: Tell Us How You Pack Up & Glow

We started with Non-Nano Zinc Oxide & Titanium Dioxide which are referred to as physical sunscreen filters. Both provide a protective outer barrier to block against UVA and UVB rays and work with sensitive skin. They protect the skin from 98% of UV radiation.

Then we added Vitamin D. Because the body makes Vitamin D on its own, many people think sun exposure is the only way to enhance the process. However, the risks of skin cancer vastly outweigh the benefits of getting Vitamin D from the sun. The American Academy of Dermatology recommends taking a supplement and eating fortified foods as safe ways to maintain Vitamin D levels without risking skin cancer. We enriched our Pack Up & Glow formulation with Vitamin D which is an antioxidant and is also anti-inflammatory and helps protect your skin. We also used an antioxidant complex, clinically shown to boost antioxidant activity by up to 200%. Green tea is one of the key ingredients in this complex. We added plant-derived squalane & hyaluronic acid to help hydrate and maintain your skin’s moisture barrier .

The best part is the results derived from this formula. We did clinical tests, not consumer use studies. Just to recap the results, our non-nano mineral-based broad-spectrum formula gives SPF 40+ sunscreen protection and protects the skin from 98% of UV radiation. It reduces pollution-induced free radicals by over 50%. It blocks up to 59% of HEV (blue) light. It contains a super-powered antioxidant complex with green tea extract which boosted antioxidant activity by as much as 200%. In a clinical study after one day of use 100% of users experienced almost a 40% increase in skin’s moisture levels in just 15 minutes.  100% of users experienced an immediate reduction in water loss, with 90% maintaining the reduction for 8 hours, demonstrating an improvement in skin’s barrier function. 

Question 4: Tell Us How You Pack Up & Glow.
I use Pack Up and Glow every single day! There's not a day that I don't use it, and I often apply it twice or thrice a day.
My morning routine involves splashing my face with lukewarm water and then liberally applying Sight C-er Vitamin C Concentrate. After that, I apply two fingerfuls of Pack Up and Glow and leave the house to drop my kids to school. When I come back I add Dualist Concealer in Golden Medium, Upgraded Mascara and On the Glow Blush and Illuminator in Sienna Sunset. After a slew of Zoom meetings I often reapply Pack Up and Glow before I go for an afternoon coffee meeting, pick the kids up at school or play an evening doubles tennis game, depending on the day!

At night I wash my face with Drift Away Cleanser to take off all of the build up on my face from the day. Drift Away dissolves all of the oil, dirt, bacteria, sebum, pollution, makeup and sunscreen that has accumulated for the day.
Question 5: How are you able to have mineral sunscreen with no white cast? 
Before now Mineral sunscreens required high levels of zinc oxide to achieve high SPF protection. The result was a product that was difficult to apply, left all skin tones looking ashy and feeling uncomfortable. Pack up and Glow uses a proprietary technology that boosts the performance of zinc oxide, meaning less can be used to still achieve a higher SPF protection.

This technology means we can deliver 100% mineral sunscreen with high SPF protection that spreads beautifully and blends better onto skin and leaves absolutely no white cast on all skin tones.

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