Buy More, Save More
20% off all orders with Code: GLOW20
30% off orders $100+ with Code: GLOW30

Our Founders’ 5 Favorite Cruelty-Free Beauty Products

By Max Brockbank | Oct 09, 2019
Wander Beauty’s Co-Founders, Divya Gugnani and Lindsay Ellingson

Wander Beauty Co-Founders testing makeup

When Wander Beauty’s Co-Founders, Divya Gugnani and Lindsay Ellingson, started Wander Beauty, it was out of shared pain points in each of their very different, yet similar lives. Both were living crazy, hectic lives balancing their careers, personal lives and so much more. They decided to create Wander Beauty to make their beauty routines fuss-free, while also being cruelty-free and clean. While being a cruelty-free, clean beauty brand may be buzzy now, back in 2014, that wasn’t necessarily the case!

These two powerhouses strongly agree that using and supporting brands that are cruelty-free is a must. That’s why they’re sharing each of their top five cruelty-free beauty products that they can’t live without.

Lindsay Ellingson's Top Five Cruelty-Free Beauty Product Picks

Have you ever wondered what’s one of the things that makes the beautiful, Lindsay Ellingson so gorgeous? Well, she dished her top five favorite cruelty-free beauty products to us! As many readers may know, Wander Beauty is and always will be a cruelty-free brand so to kick off her top five favorite cruelty-free products it only makes sense to begin with her very own brand! Her number one must-have is Unlashed Mascara, which has even won an Allure Best of Beauty Award. It has a water-resistant formula which is great for long hectic days at the office or on the runway.

To finish off her look she’ll use the Wander Beauty Frame Your Face Precise Brow Gel, another can’t-live-without, which is perfect for adding some color and filling in any gaps your brows may have, while still holding them in place. This brow gel is a great multitasker. You can use it alone to replace your eyebrow pencil by using the pointed tip to draw in brow hairs while keeping brows in place. Or you can go full flam, using our Frame Your Face Brow Pencil to shape and precisely fill in your brows and use the gel to add even more volume and lock in the look.

Her last Wander Beauty must-have is 2019 Allure Best of Beauty Award Winner, Baggage Claim Eye Masks. These eye masks work to hydrate, plump and diminish any fine lines. They will literally send your under eye bags packing! With Lindsay constantly on-the-go, it can be hard to get the perfect amount of sleep and pamper your skin every night. That’s why Baggage Claim is so ideal. They were created with three unique layers that work to retain heat, distribute the formula onto your under eye and never slip and slide all over the skin, making the mask super convenient and comfortable to wear when en route!

Another top five product? The Ouai Air Dry Foam. This foam is a must-have for Lindsay because it’s all she needs to get an effort beachy waves without having to apply heat to her hair or spend hours in the bathroom with an iron! The Air Dry Foam work to fight frizz and helps you embrace your hair's natural wave.

The final product that made Linday's top five cruelty-free beauty products is her Dr. Barbara Sturm Anti-Pollution Drops. These drops are meant to protect the skin against any environmental stressors, which can range from pollution to the blue light that projects off your phone!

Divya Gugnani’s Top Five Cruelty-Free Beauty Product Picks

Divya Gugnani, a serial entrepreneur and mother of two, revealed her top five cruelty-free beauty products and we are totally taking notes. One of the easiest products she can’t live without? Pure coconut oil. Her favorite type can be found at Whole Foods making it super accessible and affordable. This is the most effective way she makes sure her hair and body stay hydrated while keeping things organic and cruelty-free. Coconut oil is such a must-have when it comes to her beauty routine because it’s truly a multitasker.

Speaking of multitaskers, you know Divya couldn’t list her top beauty favorites without Dualist Matte and Illuminating Concealer. Divya’s favorite part of this dual-ended concealer is the matte end, which gives her the perfect amount of coverage without ever looking heavy or creasing.

Her next cruelty-free obsession is Wanderlust Powder Foundation. Wanderlust Powder Foundation is a fabulous, quick and easy way to get medium yet breathable coverage that will last all day long.

Although Divya spends her days in back to back meetings, running around NYC and still managing to make time for family, you can imagine how impossible an intricate skincare regime may be in her busy day. That’s why she reaches for Fast Lane Instant Facial to exfoliate and regenerate her skin. Fast Lane Instant Facial is a unique blend of AHA/BHA that brightens and exfoliates the skin for a healthier, more revitalized complexion without a trip to a facialist.

Another must-have? Supergoop Unseen Sunscreen. You hear it all the time: Wear sunscreen every day! Divya makes sure she gets in her SPF every day with this easy-to-use formula. Applying sunscreen under your makeup is how you’ll protect your skin from the sun's harmful rays and even the UVB light that your computer and phone are giving off that can overtime damage skin cells.

What are your favorite cruelty-free beauty products? Share your thoughts with us @Wander_Beauty!

Shop This Post

Best of beauty award winner. Allure. The beauty expert 2019.
Packet of Wander Beauty Baggage Claim™ Under eye masks in gold Close up of models eye area using Wander Beauty Baggage Claim Eye Masks in gold
Baggage Claim Eye Masks
Wander Beauty Medium Dualist Matte and Illuminating Concealer showing both stick and liquid applicator ends Doe foot applicator and stick concealer sides of Wander Beauty Dualist Matte & Illuminating Concealer
Dualist Matte and Illuminating Concealer
Wander Beauty Frame Your Face™ Precise Brow Gel Close up of Wander Beauty Frame Your Face™ Precise Brow Gel micro brush in four shades
Frame Your Face™ Precise Brow Gel