We Just Won Three Allure Best of Beauty Awards!By Cassidy Best | Sep 16, 2019
Yes, you read that right - Wander Beauty just won not one, not two, but THREE Allure Best of Beauty Awards. Taking home the prize are a few of our favorite multitaskers: Mile High Club Mascara, Play All Day Translucent Powder, and Baggage Claim Gold Eye Masks.
These three wins bring Wander Beauty’s total Allure Best of Beauty Award wins to five awards - and more than 22 total beauty awards! Last year, our original multitasker (the first and only product we launched with: On-The-Glow Blush and Illuminator) became a winner, and the year prior, Unlashed Volume & Curl Mascara won for Best Volumizing Mascara.
We’re so honored and proud to create multitaskers that are filled with skin-loving ingredients, but also stand up to the test of Allure’s rigorous Best of Beauty testing. So what makes these products standouts? Read on for a full rundown.
Mile High Club Volume & Length Mascara
Mile High Club Volume & Length Mascara was the second mascara we ever released - and after winning multiple awards for our Unlashed Volume and Curl Mascara (and spending 2+ years formulating it), we knew Mile High had to be in a league of its own. Just one swipe of Mile High leaves you with lashes that look outrageous. The bristles on the brush are unbeatable and the formula is perfectly jet black. The mascara is buildable, so it will without a doubt become your new go-to. Not does this mascara give you the appearance of longer lashes, but it’s also full of nourishing ingredients, like peach leaf extract and castor oil, that are known to condition and strengthen lashes. It’s really a win-win!
My favorite feature: I’ve always struggled with mid-afternoon mascara smudges and flakes on my face, but I hate scrubbing my eyes with makeup remover to remove waterproof mascara. This is the best of both worlds. The formula is water-resistant, so you don’t experience any flakes or smudges, but it is very easily removed with a light cleanser. The best (of beauty)!
Play All Day Translucent Powder
This product has changed the translucent powder game. You know when you open your makeup bag and everything has a slight coating of white and you realize your loose translucent powder’s lid came off or wasn’t sealed all the way? No more of that. We have created the perfect way to touch up on the go. Meet Play All Day Translucent Powder, where all of the powder is inside of the puff. What?! We said it. No more spills! All you have to do is take out the puff and dab away to mattify. The puff is innovative and distributes the perfect amount of powder each time. You can wear this on bare skin to blur imperfections, or over makeup for longer wear, or touch up throughout the day to combat shine and oil. The Play All Day formula keeps skin looking flawless all day, and with ingredients like goji berry and aloe leaf extract, your skin will look and feel smooth all day.
My favorite feature: A hassle free, on-the-go fix! I toss this in my bag to dab on my face after the train ride and right before I step into the office. It’s the perfect way to keep your makeup looking like you just applied!
Baggage Claim Under Eye Masks
Arguably our most Instagrammable multitasker we have, once you go Baggage Claim, you can’t go back. These little shiny gold patches not only look cool, but they revive you when you’re feeling exhausted. Basically, it’s like a cup of coffee for your eyes. These innovative patches are like no other. The top layer of gold foil helps retain heat and prevents evaporation allowing the maximum amount of serum to penetrate the skin. The middle layer is elastic so the masks will not slip and the third layer is an exclusive cellulose fiber that condenses and delivers key ingredients efficiently, giving you all the skin-loving benefits you need for instant results.
Baggage Claim, like our other multitaskers, is full of skin-loving ingredients (like hyaluronic acid and aloe leaf extract) that will not only soothe, de-puff, and awaken eyes instantly, but also will reduce the appearance of fine lines and wrinkles over time. These little guys are serious life savers.
My favorite feature: When I’ve stayed out for one-too-many margaritas, I put Baggage Claim on first thing in the morning before I start my makeup, and instantly look like I stayed for just one drink. It’s my secret weapon!