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Y2K Beauty Is Back and Better Than Ever

By Wander Beauty | Apr 03, 2023
Wander Beauty Model with Y2K Beauty Makeup Look

If the year 2023 looks more like an elevated version of 2003, you're not imagining it! Like fashion, makeup trends tend to be cyclical, and the noughties are steadily making their comeback. Love it or hate it, the y2k aesthetic is back and, thanks to more clean, conscious beauty standards, better than ever! And yes, that includes y2k makeup looks.

So get out your favorite mixed CD and slip into your most retro platforms as we explore the y2k makeup aesthetic worth bringing back and those trends we'd rather say “bye, bye, bye” to for good.


Glitter and frosted lids

When it came to eye makeup, the late 90s and early 2000s were all about having fun. Anyone remember the 2000’s blue eyeshadow trend? Well, it's back, and everyone from Kendall Jenner to Jennifer Lopez is sporting it. The butterfly liner trend is among the prettiest ways to do y2k eyeliner – a combination of fanned-out lashes with winged liner along the top lash line, and a splash of butterfly blue along the bottom.

Whether you're going for bold color or a serving of glitter, our Suite Escape Eyeshadow Palette offers a curated mix of 10 matte and shimmer shades. And if you're looking for something a little more compact to slot into your Baguette Bag, Double Date Lip and Cheek brings the fun and the color.

<product>1,2</product>

Glossy lips and visible liner

The end of the second Millennium was known for many things: butterfly clips, baggy jeans, and 2000’s lip gloss – the glossiest of all. Maximize your pout with our Lip Retreat Oil – a luxurious lip treatment that offers the hydrating effects of an oil with the shine of a gloss. Available in four shades, we recommend shade Spring Break for an authentic y2k aesthetic.

But what would glossy lips be without visible liner? Another favorite among ‘90s and ‘00s pop stars and supermodels was y2k lip liner – a shade or two darker than your lip tint for a subtle ombre look and perfectly kissable pout.

<product>3</product>

Soft focus skin

While glow remains in, the y2k trend will favor cloud-like skin over dewy or matte. An air-brushed, doll-like canvas for a hyper-feminine aesthetic. How to achieve this flawless, poreless finish? A combination of soothing skincare and baby pink makeup tones.

First, clarify, brighten, and hydrate your skin with an effective skincare routine – which should include exfoliation (manual or chemical) one to two times per week to keep skin smooth and refreshed. If you're feeling the effects of a sleepless night, reach for Baggage Claim™ Eye Masks to minimize puffiness and restore a natural brightness to your under-eye area.

Next, create the illusion of complexion perfection using our Dualist Matte and Illuminating Concealer – a dual-ended concealer that both covers and awakens. Enriched with Hyaluronic Acid and Chamomile Flower Extract to plump and hydrate your skin while soothing any redness or irritation. Finally, strategically place your highlighter to enhance your natural shape, and dust on the blush to your heart's content. Rosy cheeks are in and our On-the-Glow Blush and Illuminator promises not to disappoint.

<product>4,5,6</product>

Grunge eye makeup

Y2k wasn't all Britney and Barbie. It wouldn't have been y2k without Christina and Avril too. And that means grunge. More specifically, grungey black eyeliner. We’re talking smudged liner with a heavy dose of mascara. For a more modern twist on this look, we recommend trying out the Reverse Eyeliner trend – bottom heavy with a slightly smokey effect and some sultry inner corner and wing definition. Pair this eye makeup look with clear skin and a subtle lip tint.


Other Y2k trends making a comeback include:

  • Face framing tendrils – You do you
  • Hair accessories – Hello, butterfly clips
  • Low-rise jeans – We’ll give this one a skip
  • Overplucked eyebrows – Another pass for us
  • French tips – This time with a pop of color (thanks, nail art!)

Create your look with Wander Beauty

Whether you're into current beauty trends or prefer to keep things classic, Wander Beauty offers a range of clean makeup and skincare products enriched with skin-loving ingredients. Our multitaskers were designed to streamline and simplify your beauty and skincare routine, no matter what decade you find yourself in.

Y2K Beauty Is Back and Better Than Ever

By Wander Beauty | Apr 03, 2023

Wander Beauty Model with Y2K Beauty Makeup Look

If the year 2023 looks more like an elevated version of 2003, you're not imagining it! Like fashion, makeup trends tend to be cyclical, and the noughties are steadily making their comeback. Love it or hate it, the y2k aesthetic is back and, thanks to more clean, conscious beauty standards, better than ever! And yes, that includes y2k makeup looks.

So get out your favorite mixed CD and slip into your most retro platforms as we explore the y2k makeup aesthetic worth bringing back and those trends we'd rather say “bye, bye, bye” to for good.


Glitter and frosted lids

When it came to eye makeup, the late 90s and early 2000s were all about having fun. Anyone remember the 2000’s blue eyeshadow trend? Well, it's back, and everyone from Kendall Jenner to Jennifer Lopez is sporting it. The butterfly liner trend is among the prettiest ways to do y2k eyeliner – a combination of fanned-out lashes with winged liner along the top lash line, and a splash of butterfly blue along the bottom.

Whether you're going for bold color or a serving of glitter, our Suite Escape Eyeshadow Palette offers a curated mix of 10 matte and shimmer shades. And if you're looking for something a little more compact to slot into your Baguette Bag, Double Date Lip and Cheek brings the fun and the color.

<product>1,2</product>

Glossy lips and visible liner

The end of the second Millennium was known for many things: butterfly clips, baggy jeans, and 2000’s lip gloss – the glossiest of all. Maximize your pout with our Lip Retreat Oil – a luxurious lip treatment that offers the hydrating effects of an oil with the shine of a gloss. Available in four shades, we recommend shade Spring Break for an authentic y2k aesthetic.

But what would glossy lips be without visible liner? Another favorite among ‘90s and ‘00s pop stars and supermodels was y2k lip liner – a shade or two darker than your lip tint for a subtle ombre look and perfectly kissable pout.

<product>3</product>

Soft focus skin

While glow remains in, the y2k trend will favor cloud-like skin over dewy or matte. An air-brushed, doll-like canvas for a hyper-feminine aesthetic. How to achieve this flawless, poreless finish? A combination of soothing skincare and baby pink makeup tones.

First, clarify, brighten, and hydrate your skin with an effective skincare routine – which should include exfoliation (manual or chemical) one to two times per week to keep skin smooth and refreshed. If you're feeling the effects of a sleepless night, reach for Baggage Claim™ Eye Masks to minimize puffiness and restore a natural brightness to your under-eye area.

Next, create the illusion of complexion perfection using our Dualist Matte and Illuminating Concealer – a dual-ended concealer that both covers and awakens. Enriched with Hyaluronic Acid and Chamomile Flower Extract to plump and hydrate your skin while soothing any redness or irritation. Finally, strategically place your highlighter to enhance your natural shape, and dust on the blush to your heart's content. Rosy cheeks are in and our On-the-Glow Blush and Illuminator promises not to disappoint.

<product>4,5,6</product>

Grunge eye makeup

Y2k wasn't all Britney and Barbie. It wouldn't have been y2k without Christina and Avril too. And that means grunge. More specifically, grungey black eyeliner. We’re talking smudged liner with a heavy dose of mascara. For a more modern twist on this look, we recommend trying out the Reverse Eyeliner trend – bottom heavy with a slightly smokey effect and some sultry inner corner and wing definition. Pair this eye makeup look with clear skin and a subtle lip tint.


Other Y2k trends making a comeback include:

  • Face framing tendrils – You do you
  • Hair accessories – Hello, butterfly clips
  • Low-rise jeans – We’ll give this one a skip
  • Overplucked eyebrows – Another pass for us
  • French tips – This time with a pop of color (thanks, nail art!)

Create your look with Wander Beauty

Whether you're into current beauty trends or prefer to keep things classic, Wander Beauty offers a range of clean makeup and skincare products enriched with skin-loving ingredients. Our multitaskers were designed to streamline and simplify your beauty and skincare routine, no matter what decade you find yourself in.

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Baggage Claim™ Eye Masks Model using rose gold Wander Beauty Baggage Claim Eye Masks
Baggage Claim™ Eye Masks
Double-Date-Lip-and-Cheek-Honeymoon Wander Beauty Double Date Lip and Cheek in all four shades
Double Date Lip and Cheek
Dualist Matte and Illuminating concealer in ivory fair on white backg Dualist Matte and Illuminating concealer with arrows pointing out Full coverage matte stick with new 360 degree precision tip and lightweight illuminating liquid
Dualist Matte and Illuminating Concealer
Tube of Wander Beauty Lip Retreat Oil Oasis Glow with application wand Lip Retreat Oil
Lip Retreat Oil