Our Story

Our Story

You’re busier than ever and we think your beauty essentials should work as hard as you do. Divya Gugnani, serial entrepreneur and mom of two and Lindsay Ellingson, jet-setting supermodel and mom, spent their days multitasking but their beauty products weren't doing the same. They decided to create Wander Beauty, clean beauty essentials, you reach for every day, wherever you wander. Each multitasker is co-created with our community and enriched with clean, globally sourced ingredients that work with your skin, not against it.

With 30+ beauty awards in five years, including Allure Best of Beauty Awards, Wander Beauty has become a favorite of editors, influencers and customers alike. Celebrity devotees include Heidi Klum, Emma Roberts, Sarah Jessica Parker, Molly Sims and more.

Wander Beauty is currently distributed via WanderBeauty.com, Sephora (globally), Net-A-Porter (globally), Revolve.com, Nordstrom, Birchbox (US, UK), Niche Beauty (Germany), Dermstore, Cult Beauty and The Hut Group.

Fewer, Better, Beauty Essentials™

Fewer Better Beauty Essentials

Fewer, Better, Beauty Essentials™

Fewer products that let you do more means less time at the vanity and more space in your beauty bag. All of our multitaskers are enriched with clean, globally sourced, skin-loving ingredients that work with your skin, not against it.

Gorgeous on the Go™

Gorgeous on the Go

Gorgeous on the Go™

Your beauty routine should go where you go, mess-free and stress-free. Whether you're going from your desk to dinner, doing your skincare routine at the gym, or masking in flight, our multitaskers are made to wander with you so you can stay gorgeous on the go™.

Clean, Skin-Loving Ingredients

Clean, Skin-Loving Ingredients

Clean, Skin-Loving Ingredients

We are clean, cruelty-free and free of parabens, phthalates, sulfates, mineral oil and synthetic fragrance. All of our formulas are enriched with skin-loving ingredients that work with your skin, not against it.