One Easy Step to Cleanse, Refresh & Transform

By Wander Beauty | Oct 31, 2022

wander beauty b.o.m. voyage cleansing balm

Cleansing is the most basic and essential part of your daily skincare routine. Often overlooked, this vital step can help you witness visible improvements to the health and appearance of your skin with every wash.

We’re going back to basics as we explore the importance of cleansing, how to choose the right cleanser for your skin, and take a look at a few dos and don'ts of cleansing for clear, radiant skin.

Why cleansing is so important

From makeup and sweat to harsh environmental factors, your skin is exposed to a range of pollutants throughout the day. Without cleansing your face, dirt, oils, dead skin cells, and bacteria accumulate on your skin, leading to a greater potential for breakouts, imbalances, and premature aging. Cleansing your face twice a day has a multitude of benefits.

Remove buildup: Daily facial cleansing removes a variety of impurities that would otherwise create a layer of dirt and grime on your skin, making your skin appear dirty, oily, dull, and aged. Daily cleansing unclogs pores and reduces the risk of serious acne, redness, dryness, infection, and/or inflammation.

Maintain clear skin: Your skin produces sebum to protect itself from environmental damage. This sebum is beneficial to your skin, but if it stays on the skin too long, or if there is excessive oil on the surface, it may mix with leftover residue on your skin. This could lead to enlarged pores and create a blockage of skin follicles, trapping sebum and allowing bacteria to penetrate, resulting in inflammation, acne, and blotchy skin. Regular cleansing keeps your skin balanced, clear, and radiant.

Boost hydration: Cleansing plays an important role in helping your skin maintain its ideal moisture level. By managing the pH levels of the skin, cleansing boosts water and product retention to keep your skin from looking and feeling rough, flaky, wrinkled, and aged.

Promote youthful-looking skin: While aging is a natural process, dehydration, pollution, and environmental toxins can accelerate the aging process. Regular cleansing rids your skin of unwanted particles and helps stimulate the internal processes that combat wrinkles, lack of tone, pigmentation, and dullness.

Increase the absorption and effectiveness of other skincare products: Without cleansing, your skin would be covered with a thick layer of grime, which would make it difficult for the active ingredients applied over it to penetrate the skin properly. Cleansing your face prepares your skin for the absorption of other skincare products, making it more receptive to treatments.

How to choose the right cleanser for your skin type

There are a few factors to consider when choosing a cleanser that suits you. Firstly, you need to know your skin type – oily, dry, or combination. If you wear makeup regularly, you’ll also want to opt for a cleanser that can effectively remove it. And if you have sensitive skin, it's best to use gentle formulas.

Luckily, B.O.M Voyage Cleansing Balm is suitable for all skin types and acts as both a makeup remover and cleansing balm. Enriched with Jojoba Seed Oil, Evening Primrose Oil, and Pear Fruit Extract, it's ultra gentle and helps balance and nourish your skin. In just one step, it'll transform from a makeup-melting cleansing balm into a luxurious oil and then rinse off as a gentle milk.

To apply, squeeze a large dollop onto the back of your hand, then gently massage the formula onto dry skin using small circular motions. Focus on areas with more makeup, then rinse with warm water and follow with your regular routine.<product>1</product>

Cleansing dos and don'ts

Enhance your face cleansing routine with these tips.

DON'T skip your morning wake-up

If you're a wakeup-and-go kind of person, it can be easy to justify skipping your morning skincare routine if you showered and washed your face the evening before. After all, you weren't wearing any makeup, and your skin wasn't exposed to any grease or pollutants, right? Wrong. Your skin goes through a natural repair and exfoliation process while you sleep. This means that come morning, there are actually a host of toxins, dead skin cells, and excess oils that need to be cleansed. Morning cleansing will not only refresh you, but it’ll also prepare your skin to absorb whatever products come next in your skincare routine and make your skin extra smooth for the perfect makeup application.

DO double cleanse in the evening

Double cleansing will ensure your skin is free from makeup and pollution particles. The first cleanse will remove makeup, sunscreen, and debris that act as a barrier. The second round of cleansing will reach deeper into pores to remove surface grime that the first round may have left behind, as well as clear out deeper layers of pore bacteria. This is important because physiological changes in the skin occur overnight, and surface impurities could prevent the skin from regenerating since the skin requires oxygen to do so.

For these reasons, we recommend following your evening cleanse with B.O.M Voyage with Drift Away™ Cleanser.<product>2</product>

DON'T rush it

It can take up to 45 seconds of thorough washing to effectively remove dirt and grime, so be sure to spend some time washing your face with your fingers using small circular motions.

DO choose the right temperature

Hot water tends to dry out the skin, stripping it of essential oils. Cold water, on the other hand, does not allow the pores to open, so your product won't absorb as well. As such, it's best to use lukewarm water when rinsing your face.

Follow-up skincare steps

Follow up your cleanse with the following skincare routine steps.

Morning skincare routine:

Cleanse
Tone
Moisturize
SPF

We recommend using the Dive™ In Moisturizer, which will help to tone, smooth, and brighten your skin.<product>3</product>

Nighttime skincare routine:

Cleanse
Tone
Moisturize
Repair serum or concentrate

Learn more about how to create a simple, effective skincare routine.

Discover more expert skincare tips from Wander Beauty

Interested in learning more about how to care for your skin? Check out The Wanderess Edit and take a deep dive into all things makeup, beauty, and skincare.

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