There has been explosive growth in the beauty industry. From full glam faces to the no-makeup-makeup look, we have seen the beauty world evolve through the years, and with its evolution, issues around animal testing have come into the spotlight. Many brands have taken a stand and actively turned away from animal testing in order to create products that are both high quality and cruelty-free. Wander Beauty is proud to be a cruelty-free beauty brand, something that has been important to us since we launched. We do not test our products on any animals anywhere in the world. In fact, all of our products are free of cruelty, parabens, phthalates, mineral oil, and synthetic fragrance.

While a brand can claim it's cruelty-free, do you know exactly what that means? Let’s dive in and explore exactly what makes your beauty items cruelty-free.

What is cruelty-free makeup?

Cruelty-free makeup are beauty products that are not tested on animals at any stage in the creation of the product. Unfortunately, there are countries with strict laws that state that foreign cosmetics are subject to animal testing, regardless of if it's before or after they are introduced to the market. In order for a company to sell their products in these countries (like China), they have to agree to these laws. If a company is 100% cruelty-free, their cosmetic products are never tested on any animals, anywhere in the world.

Dog With Bag Of Makeup

How can you determine if makeup is cruelty-free?

There are a few quick and easy ways for you to determine whether or not your makeup is cruelty-free.

Rely on an online list of certified cruelty-free brands: There are many websites that provide a list of certified cruelty-free makeup brands. Some cruelty-free brand lists include:

Look for certified bunny logos on product packaging

One of the easiest ways to check if your product is cruelty-free is to look for a certified bunny logo on its packaging, or on the brand’s website. The certified bunny logo is usually displayed on the back of the product.

Certified Cruelty Free Bunny Logos

Use a cruelty-free app


For those who don’t want to carry around a booklet of cruelty-free brands, you can simply download a cruelty-free mobile app. You can quickly scan a product’s barcode and instantly find out whether it’s tested on animals or not.

Here are some cruelty-free apps:

Now, you're armed to make the best decisions when shopping for cruelty-free beauty products!