Unlashed Mascara is Back, and It’s Cleaner Than Ever
Beauty is ever-changing: There are always new trends, buzzy new ingredients, as well as ingredient blacklists that are constantly being updated.
What Is 'Clean Beauty' to Wander Beauty?
At Wander Beauty, clean, globally-sourced ingredients are what power the formulas you know and love. Because ingredients are such an important piece of the Wander Beauty puzzle, we’re constantly evaluating new ingredient information as it comes to light, and asking ourselves how we can clean up our formulas even more.
In general, all Wander Beauty products are free of: parabens, phthalates, mineral oil, and synthetic fragrance, and are cruelty-free; many are even vegan, nut-free, and gluten-free.
Why We Reformulated Unlashed Volume and Curl Mascara
Because of the ever-changing beauty ingredient landscape, we’ve made the decision to eliminate some of the ingredients in our award-winning Unlashed Volume and Curl Mascara to be cleaner than ever. Unlashed is still the formula you know and love, but we’ve removed two ingredients that are no longer in line with our ever-growing clean standards.
First, we’ve removed walnut seed extract, officially making Unlashed a nut-free formula. While this ingredient is not deemed unsafe, we wanted to create an even better experience for our Wander Beauties with nut sensitivities.
Next, we removed retinyl palmitate, which research indicates could contribute to vitamin A toxicity when combined with excessive exposure to the sun. While retinyl palmitate can be used safely in restricted amounts, we’ve made the decision to completely remove it from Unlashed Mascara and add it to our ingredient blacklist for all of our multitaskers going forward.
Will I Notice a Difference in The New Formula?
When you receive a new tube of Unlashed Mascara, you won’t notice a difference in how it applies - our Allure Best of Beauty mascara formula will still take lashes to new heights and will layer clump-free, the same way it always has.
Unlashed is still smudge-free, water-resistant, gluten-free, soy-free, and silicone-free, as well as free of parabens, phthalates, mineral oil, and synthetic fragrance, and is cruelty-free. With lash-loving ingredients including peach leaf extract and licorice root extract, lashes not only look more volumized and curled as you swipe on, but are conditioned and lengthened in the long-term, too.
At Wander Beauty, we’re constantly evaluating our formulas and making changes to give you, our Wander Beauties, the best experience possible. What do you want to see next from Wander? Tell us @Wander_Beauty!