Is it just us, or does it feel like everywhere you turn, there’s a new tempting product launch that you just have to have, even if you know it’ll end up in the back of a drawer sooner rather than later? But with a fresh year comes a fresh start. We’re all about multitasking essentials, meaning you can do less with more, so we’re making sure our beauty bags reflect that going into the new year! So what does a beauty bag cleanse really mean?

For us, it means starting from scratch and purging any products that we don’t use on the daily (and don’t reach for on special occasions), and filling our bags only with the must-haves. We have a feeling that this year, beauty is going to be all about pared down routines without compromising on your glow. 

Not sure where to begin your purge? Here are our must-haves for every beauty routine and why!

Cruelty free Wander Beauty Multitasking Essentials in a Makeup Bag

Skincare That Does More

We’re leaving 20 step routines behind, and this year, focusing on going back to the basics, while never skimping on efficacy. We all know that good makeup starts with good skincare, which is why we’re building our foundation on mega hydration. A face oil is key to your routine (even if you have oily skin!), since they help to balance and hydrate. Plus, they can be easily integrated into other parts of your routine, like customizing your foundation’s finish or nourishing the ends of hair. You can also tap face oil on top of skin for a wet looking, natural dewy highlight.

Not ready to jump into a face oil? Instead, dive in to our newest kit, No Days Off, which includes our Drift Away Cleanser, Dive In Moisturizer and Extra Mileage Hair Refresher for a full skincare and hair routine in one convenient and chic pouch. 

Total Complexion Perfection

No matter what your makeup style is, I think we can all agree on one thing: flawless skin = goals! Whether you’re into a more matte finish or you're looking to do the dew, a complexion product that covers everything (and feels like nothing) is a staple in every beauty bag. Whether it's foundation (we're loving Nude Illusion!), BB cream or just a concealer, having a complexion perfector is essential to even out skintone, cover blemishes and dark circles, and give skin an even, flawless finish.

One Do-It-All Stick for Eyes, Lips and Cheeks

Forget carrying around dozens of lipsticks, eyeshadows and blushes. No one has time (or space!) for that. Instead, focus on a do-it-all solution, like On-the-Glow Blush and Illuminator. A dual-ended blush and highlighter puts a full face look in the palm of your hand. Use the blush end on lips and cheeks, and the highlighter side on the high points of your face (tops of cheeks, bridge of nose cupid's bow, and brow bone) and on lids. 

The Only Mascara You'll Ever Need

Nothing pulls a look together quite like mascara. But if you're like we used to be, you needed several different formulas to concoct the perfect lash that was flirty, pigmented and that didn't flake. And who has time to layer three different mascara formulas? That's why we created Unlashed, so you can give your lashes volume and curl in one award winning formula. Plus, you can layer (and layer... and layer...) Unlashed for extra drama, while lashes stay completely clump-free. And even better - Unlashed is filled with lash loving ingredients to keep your lashes long and strong, like Peach Leaf Extract (Korea) & Licorice Root Extract (Uzbekistan) to condition and moisturize lashes as you wear.

A Tool to Do It All

Finally, your makeup bag is going to need a tool that does it all - apply, blend, buff, and perfect. If you're more of a brush person, reach for a dual-ended tool that works on creams, gels, powders and liquids. More of a sponge lover?Find a sponge like the Wander Cushion that has both a flat side (for blending over large spaces) as well as a domed end (for details and hard-to-reach areas). Both tools can be used for foundation, blush, highlighter, setting powder, and even eye shadow if you are determined!

Are you ready to detox your beauty bag? Tell us what you're purging and what you're keeping in the comments!