Caroline Maeda

  • Makeup Artist Tips: Melissa Hurkman's Mask Makeup Routine

    Makeup Artist Tips: Melissa Hurkman's Mask Makeup Routine

    Los Angeles-based makeup artist, Melissa Hurkman, shares her mask makeup tips!

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  • Clean Beauty Summer School

    Clean Beauty Summer School

    Wander Beauty is excited to be a part of Tower28's Clean Beauty Summer School sponsored by New Voices Foundation! 

    Clean Beauty Summer School is a collective effort by female founders and leaders in the beauty industry to support the growth of majority Black-owned small beauty businesses. We are coming together to provide education, network mentorship and opportunity to help accelerate Black entrepreneurs. Our mentors are beauty industry vets-turned-entrepreneurs, with not only deep beauty industry experience but also understand the struggle of starting and scaling our own brands. Starting a new business is hard, but we are here to support and mentor you! Our judges are some of the beauty industry’s most influential - buyers, investors and a beauty editor. Together, we are excited to help work towards making the beauty industry a more diverse and inclusive one.

     
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  • How To Change Your Skincare Routine For Warmer Weather

    How To Change Your Skincare Routine For Warmer Weather

    Spring has officially sprung and summer is approaching fast! Just as the seasons change, so should your skincare routine. Warmer weather means increased humidity and sun exposure, making skin more prone to oiliness and clogged pores. Fewer and lighter products are key to combat increased sebum production and sweat, which when left unmanaged, are a recipe for breakouts. Keep reading for our tips for revamping your skincare routine. 

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  • Founders' Favorites: Divya and Lindsay's Must Haves!

    Founders' Favorites: Divya and Lindsay's Must Haves!

    We asked our Co-Founders Divya Gugnani and Lindsay Ellingson what their top three favorite beauty essentials are. Read on to find out more!

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  • 5 Steps For The Perfect At-Home Manicure

    5 Steps For The Perfect At-Home Manicure

    Raise your hand if you miss your nail tech! *Raises both hands* With salons closed, many of us have been performing our own beauty services at home. And even though we've watched the process time and time again, a quick refresher can help you get the job done with confidence! Read on to find out how to nail the perfect at-home manicure in 5 steps. 

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  • What Is Blue Light and How Does It Affect Your Skin?

    What Is Blue Light and How Does It Affect Your Skin?

    Is staying indoors all day giving you a case of the blue light blues? You’re not alone. As many of us continue to shelter in place, our screen time has increased astronomically. Many of our personal and professional interactions are now happening via video conference, and not to mention the increased hours we’re spending on our devices to fight boredom. So is blue light bad for you? Keep reading to find out! 

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  • Destination Home: How To Plan a Staycation In Your House

    Destination Home: How To Plan a Staycation In Your House

    As shelter in place orders continue in many places, our professional and personal lives have collided. The lack of division between our work space and personal space can definitely be overwhelming. It feels like now more than ever, we could all use a vacation. Don’t let staying indoors discourage you - you can still have a good time at home! Keep reading for our favorite tips for planning the ultimate staycation. 

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  • How Being Inside All Day Can Impact Your Skin (And How To Combat It)

    How Being Inside All Day Can Impact Your Skin (And How To Combat It)

    For many of us, staying indoors has become the new normal as we do our part to flatten the curve. But how does this affect our skin? Being inside all day has left many struggling with unpredictable skin, even when it seems people are being more diligent than ever with their skincare routines. So what’s going on? 

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  • The Immune Boosting Ingredients We Can’t Get Enough Of

    The Immune Boosting Ingredients We Can’t Get Enough Of

    A strong immune system is key to staying healthy. This includes eating nourishing foods, staying active, managing stress, and getting enough sleep. While diet and supplements cannot 100% prevent illness, there are a few ingredients that have been proven to help boost immunity. Plus, some of the vitamins in the ingredients can be found in some of your favorite skincare formulas to provide benefits when applied topically. 

    We’re sharing some of our favorite picks to stay healthy from the inside out, while also working these immunity boosting superstars into your skincare routine! 

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  • Brush-Free Beauty: Here's How to Apply Your Favorite Products, No Tools Needed

    Brush-Free Beauty: Here's How to Apply Your Favorite Products, No Tools Needed

    We’re all familiar with the beauty tool struggle. You sit down to do your routine, constantly switch between different sized brushes and sponges, pack another set for your touch up bag, and put off washing them for weeks (or even months). And when you finally do get around to cleaning them, it takes hours to wash and dry. Who has the time? 

    In a world filled with brushes, sponges, and puffs, we often forget about one of the best beauty tools we have in our arsenal: our hands! Not only are your hands a free beauty tool, but they can be used for almost any type of product. Keep reading for our favorite tips for brush-free beauty.

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